Fluff up the flour with a fork.
Lay a paper towel on your counter. Place the measuring cup over the paper towel. The paper towel catches the excess flour that spills over during the measuring process.
Take a spoon and gradually spoon flour into the measuring cup. Do not tap the measuring cup on the counter to try to fit in more flour. Make sure to spoon enough flour so that the flour is heaping at the top.
Level off the flour with the flat edge of a knife or a bench scraper.
Once you’re done measuring the flour, just take the paper towel and transfer all loose flour back into the flour bag or container.